December 21, 2016
Excellent Guide in Designing a Hotel Website
If you are trying to create a powerful hotel website design for your business, there are things that you should consider to ensure that your task is successful. This is because websites have the power to influence consumer habits and they are the first thing that potential customers see about your business. So if you’re looking for tips and tricks that will help you turn your website design into an effective sales tool, check out these tips from master designers.
First of all, it is all about content. This cannot be emphasized enough. The content of your website is the most vital thing that you can offer your visitors. It is their chief basis on whether they will conduct business with you or not. Content has the power to engage, inspire, or enhance your visitors’ experience of using your website. Have clear message, be precise, and be objective of your content to give them the impression that you tailor the content for them.
Second, give utmost importance to your brand. Always remember that your brand is the most valuable aspect of your business. So make sure that you treat it professionally. Your brand is what gives your visitors the idea what kind of hotel you have for it acts as a summary of the identity of your property. Moreover, a good branding conveys quality and credibility of the service or product that you are trying to market.
Third, understand the non-negotiable aspects of hotel website. The most visited site is of course the home page, followed by the rooms page, the location, gallery, special promos and rates, and finally the contact page. Give priorities to these pages and make sure that you keep them user-friendly that even a not so tech-savvy customer can book a room in your hotel in just a few clicks.
Fourth, optimize your design for all devices. Take note that most people nowadays access websites from their smartphones and tablets. After you ensure that you have created a responsive webpage, make it a point to adjust the navigation, layout and content of the page to different screen widths and devices.
Fifth, invest in excellent qualities of your hotel. Don’t make a mistake of showing amateurish photographs of your hotel. Hire a professional photographer if you need to to ensure that your guests see the best possible shots of the rooms, amenities, and everything that would impress your visitors while checking your website.
Sixth, encourage the action that you want your visitors to take. The goal of any hotel website design is to encourage the visitor to take the action that you would want them to make. In this case, the end goal of users is to book a room in your hotel. A good website design should have a clear call to action like “Book Online” or “Best Rate Guarantee” policy, which are designed to assure your visitors of the quality of services they will receive.
These are only some of the most helpful tips and tricks that master designers would want you to do when designing a hotel website. Follow these and watch your business start to grow.
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